Artwork you already have. Free, no credits.
Pick a category to start from. It sets how your videos are made and a starting premise, and you can change both later.
Your recurring character. Every video is filmed on the same one, which is what makes it a channel instead of a pile of clips.
Drawn, rendered or sculpted artwork, a full standing figure if you can. A photograph of a real person is refused: the video model will not animate a real likeness, so a channel built on one cannot be filmed. The sheet is shown in your Cast Studio beside the character.
Every video is filmed against this sheet, so the character holds its design from shot to shot.
Pick one and your channel is cast on that exact drawing. Describe your own instead and it is drawn with your first video. Either way your cast lives in the Cast Studio, where you can restyle or replace it.
Brand Stories films around a real product, so it needs your product's link. We read the page so every claim stays in your own words.
1 credit = 1 second of finished video. Credits you do not use stay on your account.