Use cases / Product Launches

Product launch videos

Launch day is decided by people skimming. The video at the top of your post does more work than everything written under it, and yours can be ready tonight.

Built for the moment, not the archive

The Director structures every cut as a launch: hook, tension, reveal, payoff, brand mark. Your product is the star of an arc, not a feature list with music.

Gallery and feed from one storyboard

A 16:9 cut for Product Hunt and your launch post, a 9:16 cut for TikTok, Reels and the X thread, both directed from the same storyboard so they never drift apart.

Ready the night before

First cut in about a minute, re-directs in two, watermark-free export in a few. No editor open at 3am, nothing to upload from a laptop.

Questions

How long should a launch video be?

Under 30 seconds for the feed, under 60 for a gallery. Rollsee targets about 26 seconds for the 9:16 cut and about 50 for the 16:9 launch format. Material-driven, never padded.

Should it open with our logo?

No. A logo card spends your best three seconds on a name nobody knows yet. The Director opens on the product doing something and closes on the brand mark.

What does it cost on launch week?

The same as always: the first cut is free to watch. $2 unlocks this cut: one watermark-free HD export, plus a re-direct to tune it. Other styles and formats are $1 each.

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