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The Rollsee Blog
Field notes on launching software: what makes a product video work, why most demos don't, and how to get one without ever opening an editor.
Anatomy of a 20-second product reel
A scene-by-scene breakdown of what makes short product video work: the beat grid, the single entrance, why the ground is never static, and how narration should drive the edit.
Should your landing page autoplay a video?
Autoplay works, but only under conditions most sites get wrong. The rules for hero video that helps conversion instead of hurting load time, and how to ship one that behaves.
Screen recording vs product video: what actually converts
A screen recording documents your product. A directed video sells it. Five concrete differences, when the recording is genuinely the right call, and how to close the gap without an editor.
The Product Hunt launch video that actually moves the needle
What a launch-day video needs to do in the first three seconds, the format that survives Product Hunt's gallery, and a checklist for shipping one the night before.
How to write a 40-word product video script
Short product video is a word budget, not a storyboard. Here is how to spend forty words so the video sells, plus the five lines that waste them.
How to make a product demo video (without opening an editor)
The four things every good product demo video does, why screen recordings fail at them, and how to get a launch-ready cut of your own product in about a minute.